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In the San Antonio area, the
best time to market your property is
more closely aligned with tourism trends
than to the calendar. Although there are
some seasonal considerations, many
prospective buyers materialize as a
simple result of their presence and
exposure to our environment, motivated
by the scenic impact, the friendly
small-town ambiance, and their
individual impressions & assumptions of
what it might be like to live here.
As with all the possible reasons that
property owners may choose to become
sellers, there are countless reasons why
tourists may become buyers. Frequently,
tourists will call or visit real estate
offices inquiring about
the area in general, curious about
property values, or having specific real
estate questions. Invariably, their
individual circumstances and their own
“timing” considerations play a major
role in what they may choose to do, with
respect to looking at available property
while they're here. In some cases,
they're considering
retirement/relocation at some future
time, and this becomes the primary
timing factor. Others may be ready
“now”, and other factors come into play,
such as job changes, school schedules
for their children, sale of their
existing home, etc.
In any case, local sellers have the
greatest potential for highest exposure
to the maximum number of prospective
buyers during periods of peak tourism.
Of course, this assumes that the
particular property being offered is of
a type & character that is appealing to
a large segment of the population, and
that it's in a price range that is
affordable for a comparable group. Yes,
weather and seasonal factors may
influence marketability, but playing to
the largest possible audience,
regardless of these factors, always
produces the best results. So, if you
have some flexibility in your timetable
as a seller, talk to Josh about a marketing plan
that takes advantage of all of these
timing considerations.
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